Our Story


Our pieces are planned by imaginative chief Anna, which are handcrafted by herself in their New Jersey studio.

Anna has always enjoyed creating in some form or another but it wasn’t until she had her daughter that took her passion for creating to a whole new level.  Anna is a self-taught artist who launched her labor of love,  My Leilani Designs, in 2010, so that she could support the WSA and spread awareness of Williams Syndrome.  Ever since she found out her daughter had a rare genetic condition called Williams Syndrome she wanted a way to wear and spread awareness of this rare condition and started to work on her design concept of genetic jewelry.  With her genetic jewelry line she was able to donate 15% of her profits to the Williams Syndrome Association.

Anna had to take a break from jewelry making as her daughter’s health started to decline, Anna wanted to cherish every moment and enjoy life to the fullest with her daughter Ava Jewel.  Anna's daughter Ava Jewel lost her battle with heart disease and passed over in 2015 at home in the comfort of her mother's arms.

Ava Jewel 2015

Anna went back into her studio where she felt a sense of peace come over her.  Anna expresses her feelings through creating beautiful jewelry.  Her daughter's life gave her purpose, and every time Anna creates something unique, it is her hopes that she projects the same energy of healing.  AJL Jewelry, is her way of assuring her daughter’s bravery and life means something more; her daughter’s fight gives rise to some of the beautiful pieces of art that symbolize to her strength, resilience and hope. Creating jewelry is therapeutic, and the end products reveal her way of healing and carrying on.  For Anna her time spent in her studio is also a reminder to live each day as her daughter did, no matter how hard of a day, her daughter always said to her, “mom, this is the best day ever”.

This is just the beginning of a long journey to self-discovery, appreciation, and healing; walk with Anna as she hopes to remind women they are not alone. Become a part of her tribe as she discovers her best self ever.